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Companies like Material Control Solutions prove quantity does not always make a significant impact. Our greatest and biggest challenge with them was that they are a super small company that does it ALL, and we wanted to express and emphasize that point. We studied their target audience, and how to efficiently categorize the products and equipment they sell and provide services for larger industrial areas—breaking down the types of equipment, we realized that one product has multiple line items and variations. So how do we organize that so it doesn't create numerous line items to confuse the viewer? We aimed to structure the website based on industry and company and find the common denominator. Creating a massive catalog online is much easier and more efficient.
