Harvest In-Homecare

Our approach to the Harvest brand redesign focused on enhancing the logo's typography and repositioning the icon to create a more modern aesthetic. While we explored various redesigns for the icons, the client had a strong attachment to the original form. By guiding her through a thoughtful discussion about the potential of updated typography, we successfully modernized the logo's look and feel. Over a period of six months, we reimagined not only the logo but also a comprehensive suite of print materials, including brochures, pull-out banners, business cards, postcards, mailers, and custom infographic icons. Additionally, we undertook a complete website redesign. Throughout this process, we ensured that the brand's original colors, iconography, and overall style were preserved, striking a balance between innovation and familiarity. The final result is a refreshed brand identity that resonates with both existing and new audiences while maintaining the core elements that define Harvest.