Creating a label that is unique and custom to the brand of Chai. It had to be fun and modern communicating to the younger generation while maintaining the family legacy and upholding the traditions of drinking Indian tea. The Patel family wanted to create a type of brand that elevated both a unique experience in online retail. This was a very fun, creative and super challenging project of ours. Working with Mr. Raju Patel the CEO of Chai was demanding. Chai had many components and almost took nine months to create. The goal was to create a brand system that works both for Indian Teas, and Coffee. Mr. Patel was initially opening up a cafe in IL targeting to all ages groups, but decided to focus on online retail instead. lMr. Patel was manufacturing his own line of teas and coffee therefore he wanted to create a custom package. We started by creating a custom logo using Myriad as the based font and then customized it to modernize the logotype. We created a color palette that includes traditional watercolors texture for the base and overlapping with fabric pieces. We created a entire custom brand with custom packaging.
