Transforming tradition into a vibrant brand identity, we crafted a unique label for Chai that resonates with the younger generation while honoring the Patel family's legacy. This ambitious project, driven by the vision of CEO Mr. Raju Patel, challenged us for nine months as we balanced modern aesthetics with rich cultural heritage. Our custom logo, inspired by Myriad and enhanced for contemporary appeal, along with a thoughtfully curated color palette blending traditional watercolor textures and fabric elements, showcases the essence of Indian tea and coffee. This endeavor not only elevated the online retail experience but also set a new standard in packaging and branding for Chai.
